The Civil Rights Movement, while tumultuous at times, was one characterized by its sit-ins and peaceful protests as well. As time went on, it is these very non-violent methods that were passed down and sought by civil rights leaders from later times. Cesar Chavez, a Mexican labor union organizer, was one of them, as he tried to spread the same message. In his article, Cesar Chavez tries to promote a nonviolent path through allusion to famous figures, repetition of words and overall appeal to the readers’ feelings. Martin Luther King was not only someone whose ideas Cesar followed, but rather someone he uses as an example when speaking to the public. While Chavez’s voice had credence, to say that “Dr. King’s entire life” was devoted to the cause Chavez was trying to push forward gave the idea much more weightage. Dr. King stood as a monumental figure for the people not only in the Civil Rights Movement, but all across America. As Chavez used him to back up his ideas, his message held more weight and helped the reader become persuaded more easily. However, Chavez did not stop at the use of the national figure, but even used the international figure Mahatma Gandhi. In his call to action for a boycott, Chavez gave the reasoning that Gandhi was the one who proposed that boycotts were effective in promoting causes. By alluding to famous figures in history, Chavez was able to give his ideas more of a credible backing and as a result could propel them forward in the eyes of the readers.In the article, Chavez repeats the word “nonviolence” several times, to insure the meaning of the word. Repeating this word over and over is a powerful aspect to constantly remind readers that nonviolence is the goal that we have to strive to accomplish. He goes on to describe and harshly describe the effects that violence has on our society. Lines 15-21 (“If … workers”) and lines 65-68 (“When … death”) describe the impact that violence has on humans.Chavez creates pathos in the beginning of his article when he says, “Our conviction is that human life is a very special possession given by God to man and that no one has the right to take it for any reason or for any cause, however just it may be.” His reference to their lives as a gift from God evokes feelings of self worth and importance. This is used to put the reader in the right mind frame before reading on to how resistance should be accomplished. Emphasizing the importance of human life and stating it is more valuable than winning an argument over ethical issues helps the reader understand that nonviolence is the only way problems should be resolved. (Violence ends in death and takes away a precious gift from God.)Overall, through backing his ideas up with famous historical figures, repeating words and appealing to the pathos of his audience, Chavez was able to propel his idea of nonviolence. As his readers saw that these were age old ideas proposed by famous historical figures from the Civil Rights Movement, had a constant base idea of nonviolence, and were something they had been a part of and had on their shoulders, Chavez’s ideas were able to develop to pave the path for the future of the Civil Rights Movement.