Sports/Entertainment to sporting events by planning bus

Sports/Entertainment Career Research GuidePart 1 Instructions (40 pts):  Research a career relating to the Sporting/Entertainment Industry.  Summarize the results of your research in the spaces below.  Key all responses in the gray boxes provided.  A list of suggested web sites is included below but you may complete your own search if needed.Main Source:Career Cruising username: Ms.Shanmugarajah password: RHKingSecondary Sources:O*Net Online at’s CareerInfonet at of Labor Statistics at Careers at Jobs In Sports at Other 1. Name of Occupation: Sports Marketer2. Highlights: (Top two things you’ll do in this occupation) Attract people to sporting events by planning bus tours, giveaways, and other promotionsOrganize group ticket salesEntertain fans at games through fan participation and other meansPromote sponsors’ products at games3. Nature of the Work: (Brief job description of this occupation) A sports marketer focuses both on the promotion of sports events and teams in addition to the promotion of other products and services through sporting events and sports teams. A sports marketer gets exposure for teams, sponsors, or causes. They are in charge of attracting audiences to games, and also have to make sure fans are entertained while they’re there.4. Working Conditions: (Where do people work in this occupation? Are there physical demands for this job?) In this occupation people typically work for amateur and professional sports teams, marketing agencies and sports associations, while others run their own marketing firms. Marketers spend most of their time in offices because their days are for the most part spent organizing, planning, and fundraising. However, some sports marketers spend a portion of their time traveling to visit sponsors, team managers, and charities. This line of work is not physically demanding, yet it can be mentally stressful. This occupation creates immense pressure to attract clients and predict consumer reaction as there is usually a lot of money at stake. Marketers often work on deadlines and they are required to dedicate their time to their clients. They must be on-site for events, along with being available for evening and weekend work; they usually work 45 to 55 hour weeks.   5. Training & Education Requirements: (Do you need a license? College Degree? Advanced Education – describe the qualifications you’ll need for this occupation).   The qualifications one needs for this occupation includes a degree or diploma in marketing or business in order to develop a good understanding of promotion, advertising, and fundraising. Other suggested qualifications for this occupation includes knowledge of computer databases in order to conduct research on fan and target markets, in addition to being familiar with marketing software and social media marketing strategies.6. Job Outlook: (What will be the demand for this occupation in the next 5 years?) The demand for this occupation in the next 5 years is expected to increase. In fact, according to the U.S. Bureau of Labor Statistics (BLS) the demand is projected to increase by 9% from 2014-2024. Also, the BLS expects around 13% growth for marketing manager positions in the next decade. This shows that this occupation has extreme growth potential and is incredibly stable as it has a very low turnover rate.  7. Earning Potential: (How much can you expect to be paid in this occupation? Explain) In this occupation one can be expected to pay between $35,000 and $80,000 a year. However, the income depends on how successful they are and their area of focus, along with the level of client service offered and their sales ability. One’s pay also reflects with the amount of experience one has, for example, an entry-level position in sports marketing typically pays between $25,000 and $40,000 a year, however, experienced marketers can make between $50,000 and $100,000 a year.  8. Related Occupations: (Describe two other occupations that are similar to this one that you could also pursue.) Advertising Account ExecutiveAdvertising account executives work with clients who need a successful ad and manage the team of advertising professionals who create the ad. They coordinate the work of the entire team, in addition to making sure the staff delivers ads that help clients promote products or services. Executives also ensure that their customers are content with the team’s work and its progress. The core tasks for an advertising account executive include consulting with clients about ad ideas and working with creative staff to come up with ad campaigns. This is similar to the tasks of a sports marketer as they as also have to work with clients in order to plan and create promotions for companies. Public Relations SpecialistPublic relations (PR) specialists are experts in communication; they are great at persuading people to think or act a certain way. PR specialists develop strategies to improve the public image of a company or person and can also help sell a product or service. The core tasks of PR specialists include helping companies and individuals maintain good relationships with the public, designing and managing publicity campaigns, writing and editing press releases, newsletters, and other PR materials, in addition to planning special events, such as fundraisers. This correlates to the core tasks of a sports marketer, as sports marketers also have to plan special events such as giveaways, while also maintaining good relationships with the audience by keeping fans entertained and happy in order to increase fan participation at games.Part 2 Instructions (10 pts):  Using Career Cruising, click on the Education Link for a list of Related College Programs and select one in the Occupation you researched or Sports Marketing.  Find at least 2 schools and give a description of the program.  Be sure to include the contact information for the school.Related College Programs Selected: Business MarketingDescription of Program(types of classes, requirements, skills needed, length of study): The Business Marketing program will help one develop business skills for a variety of job opportunities. It offers a balance between the marketing-specific subjects and general business subjects. The admission requirements for this program, includes:Grade 12 college-level or higher English (ENG4C or ENG4U)Grade 12 college-level or higher Mathematics (MAP4C, MCT4C, MHF4U, MCV4U or MDM4U) High School Diploma (Or Equivalent)In the Business Marketing program one will also learn the business basics such as accounting, organizational behaviour, business software, customer service and international business. The program overview of courses for the first semester includes:Financial Accounting Concepts (ACCT-123)College Communication 1 (COMM-160/161)Applied Business Software 1 (COMP-106)Mathematics of Finance I – E (MATH-128)Principles of Marketing (MKTG-116)The program length is 2 years and the expected tuition cost is $2,687 yearly. Some skills one will need in order to pursue a career in this field are communication, organization and multitasking. Communication is a crucial skill to have as it allows for effective interactions in the workplace. Having excellent communication skills will foster good working relationships between the sports marketer and the clients. Organization is important for a sports marketer as they deal with multiple clients at once, so being on top of their work is crucial for themselves and the companies they are representing. Lastly, multitasking is a fundamental skill for a sports marketer as they are constantly working on advertising, print media, digital media and community events, thus they need to be able to focus on multiple tasks in order to elevate productivity.Name of School: Centennial CollegeSchool Location: Ontario, Canada941 Progress Ave, Toronto, ON M1K 5E9Contact Number: (416) 289-5000Name of School: Durham CollegeSchool Location: Ontario, Canada2000 Simcoe St N, Oshawa, ON L1H 7K4Contact Number: (905) 721-2000