Social through these services, users can generate

Social media is the
combination of online communications channels committed to group-oriented input,
communication, information sharing, and relationship.

Various type of
applications and websites which are devoted to social networks, blogging,
forums, wikis and social bookmarking form the different types of social media.
The most common types of social media are Facebook, YouTube, Google+, WhatsApp,
Twitter, QQ, WeChat, Qzone, OLX, Instagram, Linkedin, Tumblr, Skype, Viber,
SnapChat, Pinterest, MySpace, Meetme, Meetup, Mixi, Tout, Douban, Flickr,
Buzznet, Wehearit, and Friendster These social media websites have approximately
100,000,000 registered users. Although there are different types of social
media they use many common features such as Consumers create service-oriented
profiles for the website and applications that are planned, and upheld by
the social media association. The user-created material, such as digital
images, posts, videos, comments and data shared through online interfaces.
All type of Social media is interactive internet applications which enable the
growth of online social networks by linking a user’s profile with
those of other persons or groups.

Users usually
contact social media facilities via web-based tools on computers, or download
services from internet applications to their cell phones, through these
services, users can generate highly collaborating platforms through which
persons, groups, and establishments can segment, co-create, debate, and revise
user-created data or pre-built content displayed online. They present
considerable and prevalent changes to communiqué between trades,
establishments, societies, and personalities. Social media has modified the
communication between the persons and large establishments. Researchers study
these changes and new Technologies are being introduced as a result of these
changes. Social media is different from the traditional print and electronic
media in various aspects, such as grasp, customer, value, reach, occurrence,
interaction, usage, nearness, and durability. Social media channels operate in a
dialogic mode of transmission whereas old-style media used monologic
transmission mode.

 Facebook is widely used in all the countries, 84 percent
of young Americans are its user. Almost 60 percent teenagers have social media
profiles, a majority of people spend a minimum of two hours daily on social
networking sites and the time spend on social media sites is greater than the
time spent on another type of sites. The total time spent on social media
sites in the USA was 66 billion minutes in 2012 now it reached to 121 billion
minutes.  Social media have become a source of professional prospects and
financial profits.

Social media has a lot of good and bad effects. Social media
give a chance of linkage with actual or virtual groups, and it is a real
publicizing instrument for businesses, financiers, charitable establishments,
as well as support groups, politicians, and administrations. At the same time,
concerns have been raised about possible links between the substantial use of
social media is also proved as a cause of sadness, cyberbullying online persecution and wandering.

We cannot define social media by its aptitude to fetch people
together,  according to this description telegraph and telephone can be a
type social media, Actually social
media is typically used to pronounce social networking sites such as: Facebook,
Twitter, Linkedin, Pinterest, Snapchat, Instagram and Wechat permits their use
to make their private Profiles to share ideas, images, videos, to talk with
each other and update each other with the new things, events and happenings
while doing their daily deeds and routine jobs .

Peculiarity of
Social media

The Content Spread
like Virus

 Sometimes contents that are posted on social media sites
have likely to spread like a virus on social networks. The users will reshare
the content posted by some other user to their social network, resulting in
further sharing. Posts like North Korea Atomic Bomb Explosion,
  fast-breaking news like the news of Michel Jackson death have crashed down the internet
servers as this news was rapidly shared and re-shared by the people who use
social networking sites. This is the concept of spreading of a viral disease
from one infected person to other persons. Some individuals, Groups, and Organizations
use this Viral Spreading of a news as an effective way of Publicity.

Use of Cellular
Applications

The usage of Mobile phone to access social media sites is a
great factor in the popularity of these sites, Now it is more easy, private and
cheap to use the social media than before, the Smart phone has made the
internet a very “Handy”  thing to use by the young generation. Now
youngsters pass more time doing interactions on social media sites than to pass
time on watching TV. Every type of sites can be reached easily with the help of
the smartphone, contents can be added, shared, send, received, status updated
voice and video calls can be made more easily without the use of desktop
computers or laptops. Use of Wi-Fi technology has enabled to use an internet
connection by the whole members of a family. All the family members can use the
internet sites according to their own likes and dislikes, a flexibility of time
and Privacy. The mobile applications like Whatsapp, Skype, are used widely to
make video calls, Youtube is used to see videos, Facebook is used to share
videos, images, texts and status updating by the mobile users. Mobile social
media mentions the use of social media on mobile phone sets such as
smartphones. Mobile applications let the formation, interchange and spread
of user-created content. Location and time sensitivity are the important
factors to access the social media by mobile devices.

 

 

Business perspective

Location and Time
sensitiveness gave mobile devices an edge on desktop computers in offering
companies to expand their businesses by marketing and advertising by using
social media. Mobile social media utensils can be used for investigation,
communiqué, sales advancements or concessions, and affiliation growth programs.

E-Commerce: Social media sites use sociable plans, creating
stages that are equally helpful for users, industries, and the nets with the
help of e-commerce, or online consumptions. The users post the remarks about a
company’s product or service with their online friends and associates. The
company profits because it gains awareness about how their product or service
is regarded by customers. Applications such as Amazon.com and Pinterest influence
a mounting tendency in the acceptance and approachability of e-commerce, or
online consumptions.