1. Identify the management, organization, and technology factors responsible for slow adoption rates of internal corporate social networks. While the adoption of enterprise social media continues to grow, these tools continue to be poorly deployed and adopted, to the detriment of all. < This source is from: Chuck (2013)>
The most common enterprise social media tools are instant messaging and streaming audio or video: • 76% of organizations have instant messaging
• 75% of organizations have blogs
• 70% of organizations have discussion forums
• 67% of organizations have wikis
• 67% of organizations have user commenting
However, while many organizations have piloted or trialed, or attempted a wider release of some enterprise social business tools, most tools continue to be isolated and poorly deployed. Satisfaction levels with enterprise social media tools is at an all-time low. In fact, both employee and executive satisfaction rates on average point to failed enterprise social media programs: • 43% of employees rate their internal social media tools as poor or very poor • 48% of executives rate their internal social media tools as poor or very poor • 19% of organizations rate their overall satisfaction with these tools as good or very good The results reveal a darker, more pessimistic lining to the social business cause: most organizations are not truly social, just flirting with social. Many are playing with and even
finding some success with a smattering of social tools, but using and integrating social media into most aspects of their day-to-day business is still an evolutionary leap some years away for most. Responsible factors:
The term “social media” is not equated to work related. Sites like Facebook, Twitter and LinkedIn are commonly used as a place for people to post their normal personal lives and opinions, so the idea of leveraging these channels for professional purposes is hard to fathom. Most companies are comfortable using the current tools and processes that have been used for the past several years for analyzing, communicating, and optimizing processes within the supply chain, and these work just fine. One of the first things that social media users see is a status update box. How can businesses ensure employees will respond to this question with the company’s best interest in mind? Most organizations spend little or nothing on their enterprise social media tools. Many organizations that implement social media tools spend between US$ 0 and $10,000; 47% have spent less than US$ 10,000, 30% have spent between US$10,000 and US$ 99,999, and rest them (23%) have spent US$ 100,000 or more.
Toby, W. (2013). The Slow Advance of Social Business. Derived from: http://www.cmswire.com/cms/social-business/the-slow-advance-of-social-business-020931.php Julie, O. (2013). Four Reasons for Slow Social Media Adoption. Derived from: http://www.siriusdecisions.com/blog/four-reasons-for-slow-social-media-adoption/ Chuck, G. (2013). More than half of companies use social media for internal communication. Derived from: http://blog.rmgnetworks.com/blog/bid/292598/More-than-half-of-companies-use-social-media-for-internal-communication
2. Why have each of the companies described in this case been successful in implementing internal social networks?
Either big or small company, in this case’s companies choose their right tool. They chose not only their company’s efficient, but also employees’ convenient and efficiency to use. Short for connect, communicate, and
collaborate with a cutting edge enterprise social networking product as the centerpiece. It allowed the company to network within the company as well as with suppliers, partners, and customers from outside the firm.
Managers can solicit input from other employees around the world and ask questions at no cost. The system has helped eliminate redundant resources and allows users to upload and download documents, many of which were too big for the company’s email system. People are finding the content they need to be more efficient.
Companies want to let employees collaborate in a manner that is similar to the way they work outside the office, using a tool that would let people create conversations, perform status updates, upload and share files, and set up workgroups for small project team. 3. Should all companies implement internal enterprise social networks? Why or why not?
As it can be seen on the answer of the first question, the most effective tool in social media is instant messaging. Moreover, most of social media’s effectiveness and usage are only around 50%. Though in this case’s successful examples, total assessing statistical data from outside shows inefficiency of internal social networks. Moreover, employees think that social networks are not related to their work. Thinking of instant messaging is more effective and using it more mean that it doesn’t need to download or upload every time, and short orders and responses are used more in workplace so far. In the global world, however, it is not predictable how fast working environment change occurs.