Sheffield Essay

The past two decades have seen the growing concern about food safety. Food standards have been declining, as factory farming and mass production have led to succession of food scares. The Sudan 1 was sold to the spice mills where they were ground and an illegal red dye. The red dye that was added to chili powder is normally used to color wax and floor polish. The Sudan 1 toxins cause a cancer, in the process of a laboratory experimentation using rats. The Food Standards Agency had banned the dye from all food products sold in the United Kingdom.

It were argued before on how real the risk was to humans when they talk in to very small doses Time Context In February 2005, the newspapers found themselves reporting about the food scare, this time of contaminated chilli powder, which had made its way into hundreds of manufactured foods. In 2002 at India, the chillies were grown, harvested and dried. At the same year an unknown trader purchased the adulterated chilli powder. Central Problem. The Sudan 1 that was included in the chilli powder.

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Manufacturers of foods do not prioritize the food safety, involving the ingredients that they were buying. Secondary Problem The consumer’s had been contemned, because of the Sudan 1. The lost of consumers loyalty. Objectives To have more customers than what they had To become number 1 manufacturing company of the chilli powder. One who could attain the highest cost that regards to the company to gain more profit. To become a popular company when it comes to manufacturing Customer’s loyalty for the company Become a biggest producer of the chilli powder

Let them be liable of the safety of the food that they produce Have more clients in different company To enlarge the capability of every product that they would produce Lack of immediate actions regarding to their problem. They have large number of costumers. Food safety standard have been declining. Change in materials or ingredients to be use. The manufacturing company may end up in bankruptcy. They must earn the trust of the manufacturers that they supply. The lost of manufacturing company’s reputation.

Consumers will get affected. Alternative Courses of Actions The manufacturers of chilli powder will not put Sudan 1 so that their company will not end up bankruptcy. Consumers will give again their loyalty brand because the company will prioritize the food safety so that they will earn more profit. They must think first of the consumers safety before the company’s concern. They must undergo in legal food process so that consumers will know if that product is safe in their health or if that product is, approve to the consumers.

If they have problem they must solve it immediately or they must have immediate action. Recommendation For the company to attain their value added products they should a good quality of production and a proper way of doing their products. They must have a concern with their customers so that the company would not loss the trust of the people or the buyer to them. Encouraging every manufacturer to have a sensitive action in every failure that they made, an immediate action if there were a problem that have occurred.