Introduction of Disney Essay

The Walt Disney Company was founded on October 16, 1920 in Los Angeles, California by two brothers Walt Disney and his elder brother Roy Disney. Disney is leading international family entertainment with five business segments which are media networks, parks and resorts, studio entertainment, consumer products and interactive media. Walt signed a contract with M. J. Winkler to produce a series of Alice Comedies based upon Alice’s Wonderland in 1923 and start of the Disney company first known as The Disney Brothers Studio. While Alice comedies continued until 1927.

After that, Disney’s created his first cartoon character, Oswald the Lucky Rabbit. Disney altered Oswald appearance and created a new character named Mortimer Mouse but this name was renamed to Mickey Mouse by his wife. In November 18, 1928 two silent Mickey Mouse cartoons – Plane Crazy and Gallopin’ Gaucho were produced before Disney releases Steamboat Willie at the Colony Theatre in New York, which is its first and world fully synchronized sound cartoon. In July 30, 1932 Disney with the Silly Symphonies entry “Flowers and Trees” was the first cartoon produced in the three-color Technicolor process has won Walt first Academy Award.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!

order now

The continuing success of the Disney began the production on Snow White and the Seven Dwarfs on December 21, 1937. It was the first full-length animated musical feature, premiered at the Carthay Circle Theater in Los Angeles. The studio continued releasing animated shorts and features such as Pinocchio (1940), Fantasia (1940), Dumbo (1941), and Bambi (1942). In July 17, 1955 Disney devoted into live-action features, television productions, and his first theme park, Disneyland, opened in Anaheim, California.

It is a place that parents can bring their children to have fun with the cartoon characters together. The Disney Company continued to thrive during the 1950s and ‘60s. It produced many television shows which are very popular such as The Mickey Mouse Club, Zorro, and Walt Disney Presents which under various titles (such as Walt Disney’s Wonderful World of Color and The Wonderful World of Disney). The Walt Disney Company continues to provide quality entertainment for everyone, across America and around the world.

Walt Disney was never a rich man by Hollywood standards this is because he valued perfection more than profits. “I don’t make movies to make money”, he once said, “I make money so I can make more movies. ” Objective and Goal The Walt Disney Company’s objective is to be one of the world’s leading producers and providers. He meant to create brands and to entertain children with his cartoons such as Mickey Mouse, Donald Duck, Goofy, Pluto, and so forth. He believed entertainment wasn’t a luxury, but necessity for a productive life.

Disney differentiates its content, services and products by using its portfolio. The company’s main goal appeared to be entertaining people, and he clearly managed to take pleasure in it. While the company’s primary financial goals are to maximize earnings, allocate capital to growing businesses to drive long term share-holder value. Vision and Mission The vision for Walt Disney Company focuses on three fundamental aspects which are generating the best creative content possible; fostering innovation and utilizing the latest technology; and expanding into new markets around the world.

Disney’s mission statement is “To Make People Happy. ” http://thewaltdisneycompany. com/about-disney/disney-history http://www. justdisney. com/disneyland/history. html http://retailindustry. about. com/od/retailbestpractices/ig/Company-Mission-Statements/Walt-Disney-Mission-Statement. htm http://www. fundinguniverse. com/company-histories/the-walt-disney-company-history/ http://www. fragrancex. com/products/_bid_Disney-am-cid_perfume-am-lid_D__brand_history. html http://thewaltdisneycompany. com/investors http://thewaltdisneycompany. com/about-disney/leadership/ceo/robert-iger