In a society that shapes itself around wealth and success, I think the answer to this question is always going to be “up in the air”. The media makes their own standards in appliance with the first amendment, but as we can see there are evident loopholes.Last year before the Super Bowl Aired, FOX made a deal with GNC for a 30-second spot for a Super Bowl ad. Fox Broadcasting Company (FOX) cleared it in writing and then rejected the advertisement four days after because the National Football League snubbed the commercial, claiming it was because “fewer than 3% of its products include two of the 162 substances banned by the league.” Not to mention, GNC just spent millions of dollars in re-branding efforts, which is why they made the agreement to do the Super Bowl commercial. The letter of intent stated that they had 30-seconds of air time during the first quarter which is why they spent all that money in rebranding efforts. If I was GNC I would have been infuriated (which they were). Also, FOX never informed GNC that the NFL had to approve the commercial first before they could air it, even though FOX approved GNC’s advertising content two separate times. GNC sued FOX over the issue and I don’t blame them.Firstly, I can see where the NFL is coming from when wanting to reject the ad because of banned substances within the league, however they should have looked at the company as a whole and when I say this I mean their target audience and their complete list of products. Not everyone who is watching the Super Bowl is thinking about banned substances, or even knows about this or will ever play in the NFL for it to even apply to them. GNC offers a lot of other beneficial products to athletes other than just football player who enjoy watching football and to reject them from advertising because of two substances in less than 3% of their products. Any potential NFL player should know the rules so that should not matter or affect a company in all.Lastly, at the end of chapter eight in regards to rejecting ads and whether it is ethical or not, the book states, “Such decisions should be made with an obligation to fairness and justice and a commitment to freedom of expression.” In regards to this typical case, because the advertisement was at the hands of the National Football League and Fox Broadcasting Company, it was at their mercy however, the ethical thing to do in my opinion would have been to let the ad run because FOX screwed up and honestly GNC is not in the wrong whatsoever.