Dell Inc. Evaluation of Mission Statement Essay

Dell Inc. Identify and evaluate Mission Statement ES# 2-2 Dell, Inc. manufactures and markets PC’s. They also offer many other types of products that are marketed towards the private consumer, education, enterprise, and government sectors. The company was created by Michael Dell in 1984 with a mere $1,000. Instead of using traditional retail channels Dell decided he would make computers made-to-order. By doing this Dell could eliminate a mass of inventory which would reduce the price of his computers.

At the moment Dell holds a number 2 share in the PC market but due to the decline in personal computer sales Dell has re-shifted their focus from consumer to corporate sales. Dell’s vision is “It’s the way we do business. It’s the way we interact with the community. It’s the way we interpret the world around us – our customer needs, the future of technology, and the global business climate. Whatever changes the future may bring, our vision – Dell Vision – will be our guiding force. While this vision definitely describes what they once were I believe that as Dell evolves so should their vision. They definitely are not at the forefront of being the future of technology and the global business. Technology is such a rapidly developing commodity that instead of focusing on being at the forefront of it Dell should stick with what it knows. Developing computer systems and programs that are customized to their consumer, whether private or corporate. This way they could continue to maintain their 2nd place share of the market due to volume alone.

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Trying to be something your not is the quickest way to lose revenue. Their mission statement reads as follows: “Dells mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of highest quality; leading technology; competitive pricing; individual and company accountability; best-in-class service and support; flexible customization capability; superior corporate citizenship; financial tability. ” This mission statement definitely describes where Dell sees themselves within the PC market. They want to offer what they know, with the best service within all markets they operate within. I think this mission statement correctly describes where Dell wants to be and their vision of how to get there. They should revise their vision statement to follow suit and they would have a cohesive vision and brand.