4.4 SOCIAL FACTORSOperating in 38 countries, with 36% of the over 20 thousand working abroad, the socio-cultural factors will have a business impact in the short and long-term for Natixis business and so the brand.The treasurers in the corporates and more in general the management attitudes towards the financial services have changed a lot in the last decade. For those manager, who are digital migrant, or for the youngest a native to see the bank as commodity with very low switch cost for the venture. The way they consume the banking services make the cost of the retention higher with the impact margin.4.5 TECHNOLOGICAL FACTORSA number of technological innovations are impacting the way cross border payments are being conducted, helping providers reduce costs, and offering significant added-benefits for consumers. The major approach to international payments is through the Society for Worldwide Interbank Financial Telecommunication’s (SWIFT’s) messaging service, which involves international payments moving from bank to bank across a network of many correspondent banks. Major Technological developments shaping the cross-border payments industry include:SWIFT Global Payments innovationSWIFT gpi improves the customer experience in cross-border payments by increasing their speed, transparency, and end-to-end tracking. developed a cloud-based payments tracker, a member directory, and a service-level agreement (SLA) in order to meet transparency and traceability demands for cross-border payments. Its tracker enables international payments to be traced in real-time. The tracker is accessible via an open application programming interface (API), which means it is accessible by proprietary banking systems worldwide. More than 110 financial institutions from Europe, Asia Pacific, Africa, and the Americas are part of the SWIFT gpi.Blockchain and distributed ledger technology (DLT)DLT provides full traceability. For instance, participants or regulators can trace the flow of information through the entire chain. Entries can be added to, but not deleted from the distributed ledger, therefore making the information absolute. This information can include ownership, transaction history, and data stored on the shared ledger. There are more than 600 different DLT networks, including Ripple, a startup that launched in 2012. Ripple envisions DLT-based networks where “payments are immediate, 24×7, with real-time confirmation of receipt and with certainty and transparency of FX rates and fees disclosed before the transaction is originated. With blockchain, payments are tamper-proof and accurate, thereby trimming costs associated with investigation of cases and litigation.Same Day PaymentsNearly 100 banks representing 70% of global payments have teamed up to create a global payments innovation initiative which, will provide corporate customers with same-day international payments, a transparent fee structure, and an end-to-end payment tracking service. Various countries are currently involved in setting up the relevant infrastructure to facilitate instant global payments.